Hei Assassins.

Ubisoft Montreal CEO Yannis Mallat has informed that he believes there's no fear of the Assassin's Creed franchise becoming stale anytime soon.

"No, the players will tell us," Mallat said. "Right now there are more and more coming into the franchise so I don't see that happening.

"It's our breakthrough. When you have quality content, the frequency of coming out with the game is not an issue at all. On the contrary, people expect more and more of that content. The gamers are happy and it's our job to make them happy," Mallat added.

"When we say we're annualising the franchise, we don't say the teams only have one year to work on a project. Assassin's Creed is mature enough in terms of reaching the critical mass of players of players and community, but also in terms of envisioning enough content for years to come, and in terms of technology to sustain all that," Mallat said. 

Seven studios are working on Assassin's Creed 4: Black Flags but not all of the teams within those studios are actively involved in the game's development Mallat revealed.

"We have several teams. So they are resting. The team that has delivered Assassin's Creed 3, they're not working on Black Flags. They're resting. They are refreshing their minds and then working on something else that is not announced," he commented.

Looks like it worries them to.

The Assassin’s Creed series has certainly gotten into a comfortable release cycle, with the seven studios currently pumping out sequels running like whatever the equivalent for well-oiled is for game development studios. That doesn’t stop Ubisoft Montreal CEO Jean-Francois Boivin from worrying about the day when this much AC becomes too much AC.

“We can see a lot of the music games that are releasing year after year – the interest is a lot less than it used to be,” he explained. “The excitement is a lot less than it used to be. You want to keep people excited. You gotta make people miss it a bit. It’s like, ‘Oh man! I’m so happy it’s back!’ But if you keep force-feeding to people then people are like, ‘Yeah, enough of your Assassin’s Creed’.”

My sources.