Allegedly an orphan, Reda told the Medjay Bayek several stories of his parents' deaths. He first told that a Phylakitai of Alexandria caught them stealing and boiled them in a bronze bull. Later, he told Bayek that his father was poisoned by his mother and that she was later killed by a hippopotamus.
Reda mostly sold rare and legendary weapons and carbon crystals. Also a gambler, Reda proposed customers to buy the random content of the Heka chest, a mystery box.