- "I know it's going to be the private sector that leads this country out of the current economic times we're in."
- ―George W. Bush, 2009.[src]
Bush was used as a puppet by Abstergo Industries, assigned to become President to allow the Templars to control the United States. During the 2000 presidential election, his rival nominee, Al Gore, was backed by the Assassins, who were also vying for political control of the United States. When "the Mentor", the leader of the Assassins, was killed by the Templar sleeper agent Daniel Cross on 6 November 2000, the Assassins were thrown into disarray and were unable to influence the election. Without the Assassins' interference, the Templars were able to steer the election in their desired direction and Bush was assigned as President of the United States.