Assassin's Creed IV: Black Flag - The Watch was a featured VIP program offered exclusively to those who had pre-ordered a copy of Assassin's Creed IV: Black Flag from select retailers. Available only in Europe, the Middle East, and Africa, the site could only be accessed through a special code found on the receipts from said retailers, or by a friend sending an invite through Uplay.
Marketed as a hub for fans of the series, The Watch gave players access to additional information about exclusive content, allowed players meet other fans, and to acquire exclusive content upon Black Flag''s release. Other features included various mini-games, news on upcoming content, and galleries of fanart and cosplays. Continual interaction within and surrounding the site rewarded players with badges that displayed their achievements, and points that increased their social rank. Named after stages in the Assassins' chain-of-command, a total of five ranks were available:
- Recruit - 0 to 3000 points
- Novice - 3001 to 10000 points
- Disciple - 10001 to 50000 points
- Assassin - 50001 to 100000 points
- Master Assassin - More than 100000 points