The majority of the shows (gladiatorial, dramatic or otherwise) were privately funded by rich families to demonstrate their opulence; making it universally adored by the people of Roma.
Unfortunately, a massive earthquake in 1349 caused large-scale irreparable damage and it was left to ruin. In the mid 16th century, Pope Sixtus IV wished to make use of the remaining hulk; and resolved to convert the structure into a giant wool factory. This would help provide employment for Roma's prostitutes. Sadly, Pope Sixtus IV died before his brilliant idea could become reality.